MISSION
Transforming
Real Estate Investment
for a Better Future
Promoting the digital transformation (DX) of the real estate investment process innovatively.
Through real estate investment, we create asset management services that are accessible, user-friendly, and secure for everyone.
At CREAL Inc., we are a next-generation asset management company driving the digital transformation of the traditionally innovation-resistant real estate investment and management process. Our goal is to improve operational efficiency and maximize returns. By uniting experts in IT, finance, and asset management under one roof, we deliver asset management services unlike any before.
Assets under management are growing globally. In Japan, the importance of asset management is also rising among both institutional and individual investors, driven in part by concerns over retirement and pension security. With the Japanese government promoting policies like the “Doubling Asset-Based Incomes Plan,” the trend of personal investment in financial assets, including real estate, is expected to accelerate. We believe that asset management is emerging as a key growth industry in Japan. While the real estate sector has historically lagged in IT adoption, it is now entering a transformative phase. We see this as a turning point where IT platforms and digitalized processes will define future competitiveness.
One of our core services, CREAL, is an online marketplace for real estate funds that leverages crowdfunding technology. It opens access to high-quality real estate investment opportunities—once limited to institutional investors and the wealthy—to a broader base of individual investors. Through CREAL, we also direct capital into underfunded sectors like ESG-focused real estate and regional revitalization projects, helping generate both economic and social returns.
Our vision is to build a society where anyone can easily and securely manage assets through real estate investment powered by IT. By democratizing asset management—long seen as complex and exclusive—we strive to become a company that truly serves individuals and contributes to society. We are committed to this mission and will continue giving our utmost effort every day.
We invite you to look forward to the new value in asset management that CREAL will deliver.
CREAL Inc. President and CEO Daizo Yokota
VALUES
Our values are the core principles that guide how we work and unite us in pursuit of our mission.
Grit
Driven by a strong sense of purpose, we pursue our vision to become the leading real estate investment and management platform—following through on every challenge with persistence.
Imagination
Creativity fuels everything we do, as we continuously explore new ideas and deliver value that only we can bring to life.
Fairness
Integrity and fairness shape every decision—whether engaging with colleagues, customers, or the wider community.
Team
Success is built through mutual support, shared goals, and working together as one team to achieve outstanding results.